TRW Product film
We were assigned by TRW to polish their image with the creation of a new product film used to market their products.
Client Need
TRW came up with the task to create media content for their exhibitions to support brand communication. Until then they did not really have an image film. Instead they had an acrylic car mockup that was being displayed on all exhibitions. So they had a “real” see-through car and were displaying their products attached to this car. They wanted to take the next step out of the analog into the digital world but needed something as good as the “real” car.
DESIGN & CONCEPT
We came up with the idea of creating a TRW car, modeled and designed from scratch. This car was then prominently featured in an image clip for the company that would adopt the vision of their ad campaign but clearly communicate the key components and product groups of their business. Furthermore we suggested setting up interactive terminals where visitors could explore TRW’s car stuffed with their parts and accessories inside.
Provided Services: Concept + Design, Mood + Styleboards, Storyboarding, Computer Animation, Live Shoot, Post-production, Audio consulting
