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TRW Car Pool

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Services

  • Animation
  • Film
  • Interaktiv
  • Visualization
  • XR

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TRW expands its car pool


BLANX adds new custom designed unbranded vehicles to the TRW portfolio for their communication. We extended and completed the TRW virtual car pool with a whole set of new cars – SUV, Urban City Car, Motorbike, Sport Sedan and the overhauled version of the TRW car, first introduced in 2010.

New members of the family
Face lifting

Car_SportCoupe_VariousPersps

Client Need

As OE and aftermarket supplier, TRW is delivering products to nearly all car manufacturers. Like other suppliers, TRW likes to show their products in actual use – therefore inside a car. As it would require agreements with automobile manufacturers and also would prioritize one of their customers over others, TRW decided to go with their own car model on our suggestion. A car as a symbol of status and individuality generates emotions compared to a product like a brake disk.

DESIGN & CONCEPT

After successfully using a sport coupe for their communication quiet a while, it was time to expand their line up to different classes. We designed a new fictional City Car, a sporty SUV and updated the existing Coupe design with a new look.